Tim Frick and Joe Grossman, creative director for Jell Creative, provided tips and tricks for improving search engine optimization and online engagement as part of Harris Theater’s Learning Lab on Thursday, July 14th.

Joe’s presentation to an audience of Chicago-area performance organizations focused on the importance of how companies appear online and continually auditing one’s website to improve search engine optimization while Tim focused on content strategy, social media engagement, and measurement.

Polish your pixels in SEO with this upcoming workshop hosted by Tim Frick.

SEO for Success

Date: November 6th, 9 a.m. - 12 p.m. CST

Location:
Community Media Workshop
Columbia College, Room 919
218 S. Wabash, Chicago, IL

The jury appears to still be out on keyword density. Historically, more keywords on a page tended to show up higher in search results, but abuse of keyword repetition has changed how search engines treat this. Jason Glover’s article, “What is the Ideal Keyword Density?” cites that “no more than 5% keyword density is recommended by Google” and stresses the same point we do: quality content is crucial. If it doesn’t make sense, it is not going to work for your users anyway. Write for humans, not for machines.

So the beta of Google’s new search engine, Caffeine, is out and open to the public now since August 10, 2009, which makes it a perfect time to pick the brain of Mightybytes developer Amit about how it sizes up so far—tall, grande, latte-style—to Google’s current engine and Bing.com.