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From Tupperware Parties to Facebook: Adam L. Penenberg’s Viral Loop
by Tim Frick
What do Tupperware parties, Ponzi schemes, Hot or Not and Facebook all have in common?
According to Adam L. Penenberg’s new book Viral Loop, they all used the power of referral networks to grow at lightning speed and, in the case of online businesses, achieve multi-million and sometimes billion dollar valuations in record time. Throughout the book, Penenberg explores how Paypal, Bebo, eBay, Rock You, Flickr, Facebook, Twitter, Skype and several others caught the wave of viral coefficients and rode it to internet wealth and fame, sometimes in the space of only a month or two.
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