Google's newest merger of search and social is upon us, find out what this means for you.

On January 10, 2012, Google rolled out its latest endeavor to incorporate social aspects directly into its organic search results. This is nothing new to search engine results pages (SERPs), as Bing has been partnered with Facebook for some time now.  However, as the market share leader, Google’s announcement crystallizes the need for a comprehensive social strategy to complement search optimization efforts.

Any product or web site owner can attest that going deeper into analytics and search engine optimization can be a rewarding experience. Today we will take a look at various methods of measuring the performance of video on your web site.

By learning more about how visitors are viewing your video content, you will have a better of understanding of how to modify your content strategy and improve your site’s user experience.

Lunch-n-Learn number four was a scorcher inside and out.

Our fourth Lunch-n-Learn Thursday took place on the hottest day of the year so far. Bryan whipped up a salad and some excellent summer squash vegetable fritters with white mushroom sauce while Tim shared his notes for an upcoming workshop for the Arts and Business Council of Chicago on website analytics and social media metrics.

Keeping with the theme of purchasing the majority of our items at the Andersonville Farmers Market, Bryan rustled up a fantastic vegetarian meal, leaving our kitchen 90 degrees and smoky (thanks electric stove), while it was 400 degrees outside with almost 100% humidity. After we ate, Tim gave an informative demonstration on using Google Analytics and social metrics tools to glean actionable business information from your online presence. Here’s what went down…

You have defined goals for your site’s performance and mastered Funnel Paths. Now it’s time to put everything together and measure your site’s performance.

Part three in a series of four, inspired by the book “Measure What Matters: Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships,” by Katie Delahaye Paine.

By using Funnel Paths, you can see exactly how your visitors enter and exit pages on your website.

Part two in a series of four, inspired by the book “Measure What Matters: Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships,” by Katie Delahaye Paine.