Whit Nelson, one of Mightybytes’ developers, has been stirring the cauldron of API development recently to make magic happen.

He’s been working with APIs—Application Programming Interfaces—which open up the inner workings of a product (such as Gmail, Twitter, etc) so that developers can create new applications and services around them. Working on a simple project with an API can mean great improvements for the whole ecosystem of users and developers.

When Emma gave Mightybytes a sneak peek at their API, Whit set out to integrate it with Highrise from 37 Signals. The result would be efficient: When companies sign up users for their newsletters, their lists of contacts in Highrise would be automatically synced with it.

If you’re wondering how to take advantage of the many cloud-based services out there, we have some ideas.

There’s much ado about cloud computing these days. Apple’s iCloud is just around the corner (okay, well, if by corner you mean ‘this Fall’) and promises dozens of features to help you access and manage content across devices. New SaaS apps are being released on a near daily basis. The topic even made Time magazine so you know it’s an idea whose mainstream time has come. So how do you take advantage of all these emerging resources?

Our final take (for now) on best design and coding practices for better email campaigns.

Part Four in a Series of Four

Wrapping up our four-part blog series, ‘Tips from the Experts at Emma’, we offer seven tips to improve the design and code of your email campaigns. Yes, our friends at Emma and other email service providers offer template stationery in an always-evolving variety of pre-built styles, but if you really want to drive success, custom design and coding is the way to go. Here are some ideas on how to build a better custom campaign.

Including social sharing options in emails increased click through rates by an average of 7.2% to 8.7% and at least three social sharing options boosted the rate to 11.2%. Is your email performing socially?

These stats are from an are from an article on The Customer Collective, a sales and marketing executives forum site.

Part Three in a Series of Four

Continuing our series from the email marketing experts at Emma, we asked their team for tips on sharing news via social media to drive email marketing success rates.

According to the Email Stat Center, a leading repository website of email marketing statistics and research, the industry average email open rate is 22% and the average click-through rate is a mere 5.3%. How do your campaigns stack up?

Part Two in a Series of Four

Our friends at Emma brought these stats to our attention when Mightybytes’ October email newsletter had a 41% open rate and near 48% click-through rate, soaring above industry standards.