Our final take (for now) on best design and coding practices for better email campaigns.

Part Four in a Series of Four

Wrapping up our four-part blog series, ‘Tips from the Experts at Emma’, we offer seven tips to improve the design and code of your email campaigns. Yes, our friends at Emma and other email service providers offer template stationery in an always-evolving variety of pre-built styles, but if you really want to drive success, custom design and coding is the way to go. Here are some ideas on how to build a better custom campaign.

Including social sharing options in emails increased click through rates by an average of 7.2% to 8.7% and at least three social sharing options boosted the rate to 11.2%. Is your email performing socially?

These stats are from an are from an article on The Customer Collective, a sales and marketing executives forum site.

Part Three in a Series of Four

Continuing our series from the email marketing experts at Emma, we asked their team for tips on sharing news via social media to drive email marketing success rates.

According to the Email Stat Center, a leading repository website of email marketing statistics and research, the industry average email open rate is 22% and the average click-through rate is a mere 5.3%. How do your campaigns stack up?

Part Two in a Series of Four

Our friends at Emma brought these stats to our attention when Mightybytes’ October email newsletter had a 41% open rate and near 48% click-through rate, soaring above industry standards.

Email volume is up 43% in the six weeks before Christmas, according to the Email Experience Council. How will yours stand out in the crowd?

Part One in a Series of Four

First of all, email marketing works. According to the Direct Marketing Association “Email is faster and more affordable than traditional print mail and, by some measures, it offers the best return on investment (about $43 per dollar spent) of any marketing channel.”

Author Tim Frick shares an exclusive ‘10 Tips for Increasing Online Engagement’ list on the Return on Engagement page on Amazon.com.

Tim shares starting points to help you build credibility and ultimately foster engagement with customers, connections, and community members.

The tip list topics include: