Katie Delahaye Paine’s book helps businesses go beyond analytics software to measure what’s important to their organization's success.

Comparing measured business performance data with key benchmarks to measure progress over time will often make the difference between an efficient operation that executes strategic tactical plans and one that flies by the seat of its business attire. Measure What Matters: Online Tools for Understanding Customers, Social Media, Engagement, and Key Relationships offers some ideas to streamline your analytics practices.

You have defined goals for your site’s performance and mastered Funnel Paths. Now it’s time to put everything together and measure your site’s performance.

Part three in a series of four, inspired by the book “Measure What Matters: Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships,” by Katie Delahaye Paine.

Last week I attended Bridgeline Digital’s “Content Revolution Tour” and learned how to build a better content strategy. Here are three key take-aways.

Bridgeline Digital, the host of the Content Revolution Tour, invited people to join Content Marketing Experts Ann Handley (Chief Content Officer at MarketingProfs) and Becki Dilworth (Vice President of Digital Strategy at Bridgeline Digital) for a one-hour breakfast strategy jam session. The goal: learn to build a successful content marketing program.

Including social sharing options in emails increased click through rates by an average of 7.2% to 8.7% and at least three social sharing options boosted the rate to 11.2%. Is your email performing socially?

These stats are from an are from an article on The Customer Collective, a sales and marketing executives forum site.

Part Three in a Series of Four

Continuing our series from the email marketing experts at Emma, we asked their team for tips on sharing news via social media to drive email marketing success rates.

Here are some ideas for getting the most out of your Twitter account.

Inc. Magazine journalist Minda Zetlin was kind enough to feature me in her article titled Secrets of Highly Effective Twitter Users. Ms. Zetlin and I chatted for nearly 45 minutes so I thought I would share some additional notes from our conversation here, as well as a few thoughts on the recently unveiled #newtwitter.