The mobile landscape, although an already booming industry, is still considered uncharted waters for many businesses looking to expand brand awareness. If integrating mobile is on your business’ radar, here are some notions to get you started building a strong strategy.

In his keynote at DrupalCon Chicago, Drupal founder Dries Buytaert said that if he had to build Drupal again from the ground up he would build it first for mobile devices and then support desktop users. In an amazingly short period of time, mobile devices have drastically shifted the online landscape to the point that in 2010 we crossed the threshold of over 50% of all Internet access is being done via handhelds of some sort .

Social sites offer great tools for cultivating donor relationships, but you may need to tweak your approach a bit.

I recently embarked on a 320 mile bike ride through the California wilderness to raise money and awareness for the climate crisis. The Climate Ride experience was exhilarating, educational, and I would definitely recommend it to anyone interested in challenging themselves and doing good work for a great cause. It was the fourth ride of this kind—long distance road touring in the name of a good cause—that I have done, but the first in which I used social media almost exclusively for my fundraising efforts. I found social fundraising to be a quick and effective way to meet, and eventually exceed my goals, but discovered that it requires a somewhat different approach than your standard plea for donations.