Have you decided to invest time and money in an online content marketing strategy but are not sure where to begin? Don’t worry, you’re not alone.

There are many important pieces to a successful content strategy. Let’s simplify things by concentrating on the five most essential actions you need to perform for content strategy success.

Tim Frick and Joe Grossman, creative director for Jell Creative, provided tips and tricks for improving search engine optimization and online engagement as part of Harris Theater’s Learning Lab on Thursday, July 14th.

Joe’s presentation to an audience of Chicago-area performance organizations focused on the importance of how companies appear online and continually auditing one’s website to improve search engine optimization while Tim focused on content strategy, social media engagement, and measurement.

Joy and Tim recently presented at the Chicago Area Adobe User Group monthly meetup on the topic of transition from print to web and digital design, an intimidating prospect for many print-based designers.

Showcasing techniques and lessons learned from past Mightybytes projects, they provided valuable insights to a packed house of enthusiastic art directors, designers, and other industry pros at Ascend Training’s downtown location. Here are some of the take-aways from that presentation.

Last week I attended Bridgeline Digital’s “Content Revolution Tour” and learned how to build a better content strategy. Here are three key take-aways.

Bridgeline Digital, the host of the Content Revolution Tour, invited people to join Content Marketing Experts Ann Handley (Chief Content Officer at MarketingProfs) and Becki Dilworth (Vice President of Digital Strategy at Bridgeline Digital) for a one-hour breakfast strategy jam session. The goal: learn to build a successful content marketing program.

The mobile landscape, although an already booming industry, is still considered uncharted waters for many businesses looking to expand brand awareness. If integrating mobile is on your business’ radar, here are some notions to get you started building a strong strategy.

In his keynote at DrupalCon Chicago, Drupal founder Dries Buytaert said that if he had to build Drupal again from the ground up he would build it first for mobile devices and then support desktop users. In an amazingly short period of time, mobile devices have drastically shifted the online landscape to the point that in 2010 we crossed the threshold of over 50% of all Internet access is being done via handhelds of some sort .