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Measure What Matters: Book Review
by Tim Frick
Katie Delahaye Paine’s book helps businesses go beyond analytics software to measure what’s important to their organization's success.
Comparing measured business performance data with key benchmarks to measure progress over time will often make the difference between an efficient operation that executes strategic tactical plans and one that flies by the seat of its business attire. Measure What Matters: Online Tools for Understanding Customers, Social Media, Engagement, and Key Relationships offers some ideas to streamline your analytics practices.
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