Tag: Apple

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Final Cut Pro X: An Apple Apologist’s Assessment

by Travis Chandler

The latest release of Apple's flagship video editing application hits a few bumps in the road and offers a significantly streamlined workflow as well.

When Final Cut Pro X was released in late June, there was a lot of hubbub. It was not the happy feel-good hubbub usually attributed to an Apple release, however. It was closer to the hubbub of the townspeople gathering to burn a witch at the stake. It got so rowdy, in fact, that it warranted this sketch on the Conan O’Brien show. Apple’s not usually the brunt of late night comedian tomfoolery. How could technology’s hippest company find itself getting burned by late night’s hippest comedian?

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Apple Tablet: Death Eater to E-Readers?

by Stacy Jones Sutton

Are you one of the many who proverbially turned the page by switching to a Kindle for reading this past year?

Well, by opening up the Kindle platform to third-party app developers, Amazon has made some significant efforts to remain competitive with Apple, its line of iPhones, and the much-rumored tablet that is supposedly just around the corner.

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Adobe Flash Finally on the iPhone, Could it Be?

by Tim Frick

In a roundabout way, Adobe has finally figured out how to get Flash content on the iPhone.

No, it’s not an iPhone-specific version of the Flash Player like we’ve all been expecting for years now. Instead, the company recently announced that Creative Suite 5 will support exporting iPhone apps from Flash. Okay, it was over a month ago now, but I just found out about it thanks to a post on on Josh Sager’s blog. (Thanks Josh.)

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Alphabet Soup: The Brothy Murk of Video Formats

by Travis Chandler

My love of Final Cut runs deep. In school, when there was a choice between focusing on Avid and Final Cut, it was a no-brainer for me. I’m a Mac guy, for one thing, and Final Cut is sooooo Macintosh. It also just felt right, and I found the vast majority of the program to be powerful and intuitive. There was only one stage of the Final Cut process that I found disturbingly complicated: the insane amount of options offered to you when you’re trying to export.

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