Have you decided to invest time and money in an online content marketing strategy but are not sure where to begin? Don’t worry, you’re not alone.

There are many important pieces to a successful content strategy. Let’s simplify things by concentrating on the five most essential actions you need to perform for content strategy success.

Lunch-n-Learn number four was a scorcher inside and out.

Our fourth Lunch-n-Learn Thursday took place on the hottest day of the year so far. Bryan whipped up a salad and some excellent summer squash vegetable fritters with white mushroom sauce while Tim shared his notes for an upcoming workshop for the Arts and Business Council of Chicago on website analytics and social media metrics.

Keeping with the theme of purchasing the majority of our items at the Andersonville Farmers Market, Bryan rustled up a fantastic vegetarian meal, leaving our kitchen 90 degrees and smoky (thanks electric stove), while it was 400 degrees outside with almost 100% humidity. After we ate, Tim gave an informative demonstration on using Google Analytics and social metrics tools to glean actionable business information from your online presence. Here’s what went down…

Tim Frick and Joe Grossman, creative director for Jell Creative, provided tips and tricks for improving search engine optimization and online engagement as part of Harris Theater’s Learning Lab on Thursday, July 14th.

Joe’s presentation to an audience of Chicago-area performance organizations focused on the importance of how companies appear online and continually auditing one’s website to improve search engine optimization while Tim focused on content strategy, social media engagement, and measurement.

Katie Delahaye Paine’s book helps businesses go beyond analytics software to measure what’s important to their organization's success.

Comparing measured business performance data with key benchmarks to measure progress over time will often make the difference between an efficient operation that executes strategic tactical plans and one that flies by the seat of its business attire. Measure What Matters: Online Tools for Understanding Customers, Social Media, Engagement, and Key Relationships offers some ideas to streamline your analytics practices.

You have defined goals for your site’s performance and mastered Funnel Paths. Now it’s time to put everything together and measure your site’s performance.

Part three in a series of four, inspired by the book “Measure What Matters: Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships,” by Katie Delahaye Paine.