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Mightybrew News: Beer is Here. And then it’s not.
by Stacy Jones Sutton
Cold and tasty, the new Mightybrew selections were home-brewed, bottled, capped, and hand-labeled by the crew just in time for the Return on Engagement Book Launch party.
As doors opened on the party, over 200 beers were ready for thirsty partygoers. Extreme Chicago heat during the event and a shaky performance by the central air in our new space led to repeat ice cooler visits by sweaty attendees and the near complete decimation of our supply.
The beers were named during regular company meetings over the past few weeks and labels created mere hours before our shindig.
What did we discover? This batch tastes even better than last year’s batch.
The Five Brew Flavors were:
FF0000FFFFFF0000FF
An American-Style Cream Ale
API-IPA
A Dry-Hopped India Pale Ale
Tripel Caramel Explosion
A Somewhat Belgian-Style Ale
Welt Weit Weiss
A German-Style Wheat Bier
World Wide Wheat
An American-Style Wheat Beer
Anyone care to venture a guess at what the name FF0000FFFFFF0000FF means? (Designers, you have a head-start.)
Thanks to all the friends, family, clients and partners who came out to celebrate the release of Return on Engagement with us. Oh yeah, and we promise we’ll have that air thing fixed in time for doing business at the new space.
Thanks Garin. Maybe we’ll see you at the next one. Or better yet, we can throw the next shindig in Toronto. I haven’t been there in years and am long overdue! Appreciate the congrats and well wishes. Hope new fatherhood is going well. Tim
I wish I could have made it to this party, and if I was not a new father living in Toronto I would have been there for sure! I’m glad to hear this event was a huge success and I want to send out my congrats to Tim for publishing Return on Engagement. I can’t wait to read it! Cheers, Garin