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Keyword Density Debate
by Stacy
The jury appears to still be out on keyword density. Historically, more keywords on a page tended to show up higher in search results, but abuse of keyword repetition has changed how search engines treat this. Jason Glover’s article, “What is the Ideal Keyword Density?” cites that “no more than 5% keyword density is recommended by Google” and stresses the same point we do: quality content is crucial. If it doesn’t make sense, it is not going to work for your users anyway. Write for humans, not for machines.
“The Perfectly Optimized Page” discusses keyword location on web pages. It purports that the closer the targeted keyword(s) are to the domain name, the better, and that they should be featured in the first 50-100 words. As far as number of keywords, it refers to a “simple rule” of “2-3X on short pages, 4-6X on longer ones and never more than makes sense in the context of the copy.”
It stands to reason that quality content is still the best rule. Yes, include keywords in your content. No, do not fill up your site with repeating keywords that don’t make sense in the context of the page.
For example, “We go bananas for our bananas because they are the best bananas in the world of bananas. If you want bananas, we’ve got bananas to sell you!”
Your readers would probably prefer: “Our bananas are the best, ripe and fresh, filled with nutrients to make bellies happy. You can buy our bananas online at Banana World.”
Are you creating keyword-rich content? If so, what works for you?
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