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Digital Marketing Series: Tip #5
by Tim Frick
Tactic: Use RSS to aggregate your content across multiple sites and allow users to subscribe to your content feed. Why It Works: RSS (Really Simple Syndication) is another way to quickly and easily distribute your content across multiple sites and directly to users via web, mobile and desktop-based software, typically called aggregators or readers. RSS works on the premise of converting your content to a standardized XML-based feed that can then be consumed by sites and software that support the format.…
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