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Digital Marketing Series: Tip #4
by Tim Frick
Tactic: Implement an educational email campaign (not one that is filled with thoughtless marketing messages). Why it Works: As long as you provide content that your subscribers can use or that they find thought-provoking you shouldn’t have to worry about your newsletter being considered junk or spam. An occasional ‘hey look what we did’ marketing message is fine, but for the most part newsletters work better when they meet the information needs of those to whom they are sent. Services such…
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