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Digital Marketing Series: Tip #2

by Tim Frick

Tip #2: Create an informative blog on your topic of choice. Why It Works: Like content management systems, blogs are natural search engine magnets. They also help you communicate with a community of like-minded people and, if you regularly provide insightful and useful content, can position you as a thought leader in your particular industry. A blog won’t do its job if you don’t update it, however. Gartner Group says that over 200 million bloggers abandon their blogs within a year…

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