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Category: Social Media

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10 Tips for Return on Engagement

by Stacy

Author Tim Frick shares an exclusive ‘10 Tips for Increasing Online Engagement’ list on the Return on Engagement page on Amazon.com.

Tim shares starting points to help you build credibility and ultimately foster engagement with customers, connections, and community members. The tip list topics include:

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Letus Extreme Lens Adapter: Great Depth of Field

by Stacy

Radek Michalik here giving a rundown on a sleek little piece of hardware I just invested in. I'm talking about the Letus Extreme lens adapter.

For those not in the know, lens adapters came about as a means to bridge the visual quality gap between film and video. One of the most noticeable differences between the two is depth of field. Film cameras naturally have a narrower depth of field, resulting in a very cinematic, organic image. Through mystical optics wizardry that I won’t go into here (mostly because I don’t really understand it), the lens adapter was born, allowing a filmmaker to use 35mm lenses instead of the video camera’s stock lens.

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Facebook.me: Mini-blogs

by Stacy

There’s been a lot of hubub about Facebook changes this week stemming from the events of f8, the Facebook Developers conference.

Among these, some of which are live on facebook already are:

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Video and SEO: Transcription Steps

by Travis Chandler

I like trilogies. Indiana Jones, Star Wars, Legally Blonde…
Yeah. I know. Crazy but true. They really made three Legally Blonde movies. Look it up. And before you go telling me there are four Indiana Jones movies, let me tell you that fourth one doesn’t even EXIST as far as I’m concerned. C’mon, Inca cosmonauts? Seriously? What the heck ever.

Anyhoo, trilogies are awesome.  And therefore I add this, a third entry into my newly named “Adobe Soundbooth CS4 Metadata Transcription Trilogy!!!”
In all seriousness, my boss Tim pointed out that I never got round to fully explaining how this wacky and fun transcription business fully relates to SEO. That Tim’s a clever fella. It’s like he’s written about this himself or something (shameless book plug #1).

So! On with the show. In the first entry, we learned the ups and downs of robot transcribers. In the second, we tried it ourselves with absurd, mildly offensive results. In this entry, we’ll go over what you can do with the transcription results to improve the odds of your content needle being found in the digital haystack that is the internet. Read more right around the corner…

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Unfriended by Facebook?

by Stacy

Facebook Community Council: Citizen’s Patrol
Using users to monitor the facebooksphere for ‘ethically offensive material.’

I, for one, love Facebook. Yes, it has its glitches here and there and can quickly become like a DVR inbox of “to-friends” or “to communicate” lists, but all in all, it has eliminated the need for me to spend 30 minutes on the phone catching up with each friend every once in a while.

On-going privacy setting tweaks aren’t so bad, though it helps to stay on top of managing them for personal and business pages. Otherwise, all your posts and information could potentially go über-viral. At moments I do wonder if all my personal photos (and those taken of me in public venues) are tagged with deliciously insightful personal information and stored away on some server that could be purchased by the government one day (thank goodness I am pure and innocent).

Earlier this year, Facebook took some flack for not removing pages posted by the Holocaust Denial Movement. So when the social monolith announced its Facebook Community Council—whose goal…

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