Take a closer look at art and artists in Chicago by joining the festivities of Chicago Artists Month, sponsored by the City of Chicago Department of Cultural Affairs.

This year’s theme is Chicago Artists Month 2.0, referring to Web 2.0 and highlighting the ways artists interact via technology to engage audiences, distribute their work, relate with each other, and share knowledge. Check out the featured artists, social media links, and October calendar of events on the CAM site. Highlights include open houses and studios, art walks, and over 200 events in locations around the city. Some of the featured artists exhibitions include ‘Art on Track’ where artist “Salvo converts an 8-car CTA train into the world’s largest mobile art gallery and transforms the Loop into a corridor of entertainment and culture.”

The jury appears to still be out on keyword density. Historically, more keywords on a page tended to show up higher in search results, but abuse of keyword repetition has changed how search engines treat this. Jason Glover’s article, “What is the Ideal Keyword Density?” cites that “no more than 5% keyword density is recommended by Google” and stresses the same point we do: quality content is crucial. If it doesn’t make sense, it is not going to work for your users anyway. Write for humans, not for machines.

So the beta of Google’s new search engine, Caffeine, is out and open to the public now since August 10, 2009, which makes it a perfect time to pick the brain of Mightybytes developer Amit about how it sizes up so far—tall, grande, latte-style—to Google’s current engine and Bing.com.

Though marketing is in the title, this book is all about content: how to write it, design it, organize it, break it into manageable chunks, keep it from getting you into trouble, and perhaps most importantly, get it to drive traffic to your site (thus, the marketing moniker). The content-centric techniques offered to keep your website in tip-top shape for both users and search engines ultimately make it the best marketing tool in your arsenal.

If you are considering your own business approach to the digital world of network-enabled social sites and web-based applications, Amy Shuen’s book from O’Reilly Publishing titled Web 2.0: A Strategy Guide is filled with useful examples and case studies of numerous companies who have leveraged these tools into growth and financial success. By applying many of the business rules outlined inside, Shuen’s book can serve as a valuable roadmap to your own online business success.