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CUSP Conference 2011: Joy’s Top Takeaways (Part 1)

by Joy Burke

“Everybody is a designer. It’s a basic human trait.” I couldn't agree more. That's why I was thrilled to attend this year's CUSP Conference.

“A human being should be able to change a diaper, plan an invasion, butcher a hog, conn a ship, design a building, write a sonnet, balance accounts, build a wall, set a bone, comfort the dying, take orders, give orders, cooperate, act alone, solve equations, analyze a new problem, pitch manure, program a computer, cook a tasty meal, fight efficiently, die gallantly. Specialization is for insects.”
- Robert Heinlein

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Five Essentials for a Successful Online Content Marketing Strategy

by Kyle Akerman

Have you decided to invest time and money in an online content marketing strategy but are not sure where to begin? Don’t worry, you’re not alone.

There are many important pieces to a successful content strategy. Let’s simplify things by concentrating on the five most essential actions you need to perform for content strategy success.

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Whit’s Developer Magic Syncs Emma and Highrise APIs

by Cesar Torres

Whit Nelson, one of Mightybytes’ developers, has been stirring the cauldron of API development recently to make magic happen.

Update: She’s got herself a name and will be opening in beta shortly. You can find her at swapley.com.

He’s been working with APIs—Application Programming Interfaces—which open up the inner workings of a product (such as Gmail, Twitter, etc) so that developers can create new applications and services around them. Working on a simple project with an API can mean great improvements for the whole ecosystem of users and developers.

When Emma gave Mightybytes a sneak peek at their API, Whit set out to integrate it with Highrise from 37 Signals. The result would be efficient: When companies sign up users for their newsletters, their lists of contacts in Highrise would be automatically synced with it.

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Team Mightybytes’ Highlights from California Climate Ride 2011

by Tim Frick

Climate Ride California was epic—and challenging—this year! Here are some highlights.

As always, the ride was filled with great people, excellent speakers, phenomenal scenery, and many formidable miles in the saddle. Our team of four—three riders and one crew member—had an excellent, if not soggy, time. Here are the four ‘M’s’ of Team Mightybytes’ experience.

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UX on a Budget: How User Interviews Can Revolutionize A Redesign

by Cesar Torres

Doing some of your own user research can help you save money on complex redesigns of your web site or product.

Agencies and software developers are not the only entities that have changed the use of user experience from a buzz word into a full-fledged process as part of their development cycle for web sites, mobile apps and other interfaces.

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