One of the greatest rock bands of all time was secretly doling out social media advice well before its time.

While scrolling through the songs in my iTunes library the other day, I came across my collection of Led Zeppelin tracks. And by collection of tracks, I mean every song from all 10 of their albums - yeah, I’m a fan. Well I must have been thinking about social media and community building as I skimmed through the list of songs, because a number of the titles started to speak to me about those exact topics.

Celebrating Mightybrew’s Three Beer Anniversary and the Opening of Brew Camp. Let’s Make Beer!

Three years ago, we invited Jared Saunders, founder of Little Green Cube and expert craft brewer, to teach us how to brew our own beer. Rather than send holiday cards, we thought it would be cool to share our homemade brews with clients and friends. And naming the beers and developing labels showcased our creativity. Mightybrew was officially born. We even won some awards on those early efforts.

Tim Frick and Joe Grossman, creative director for Jell Creative, provided tips and tricks for improving search engine optimization and online engagement as part of Harris Theater’s Learning Lab on Thursday, July 14th.

Joe’s presentation to an audience of Chicago-area performance organizations focused on the importance of how companies appear online and continually auditing one’s website to improve search engine optimization while Tim focused on content strategy, social media engagement, and measurement.

Mightybytes recently sponsored the Andersonville Farmer’s Market during Green Week on July 13th with an eco-friendly photo booth that didn't use any paper and didn't break the bank either. Here's how we did it.

The market team gave us room for a fancy banner, but not being a seller of produce or creator of fine quality baked goods, we struggled with the best way to represent ourselves amongst the asparagus and cheese curds. Sure, we’re a green company and all, but what, really, does a digital media firm have to offer market customers?

We thought about giving away free web audits, but that’s lame.  Like super lame. Then we considered creating a game show called ‘Let Me Google That For You’, but weren’t sure we could sustain that across five hours of open market time (and some people might not find it very funny). We tossed around a few other ideas as well, but none really seemed to stick until Bryan came up with the brilliant idea to build a photo booth. “And of course it would have to be a green photo booth,” he said, to which we naturally all agreed. So it was decided.

Katie Delahaye Paine’s book helps businesses go beyond analytics software to measure what’s important to their organization's success.

Comparing measured business performance data with key benchmarks to measure progress over time will often make the difference between an efficient operation that executes strategic tactical plans and one that flies by the seat of its business attire. Measure What Matters: Online Tools for Understanding Customers, Social Media, Engagement, and Key Relationships offers some ideas to streamline your analytics practices.