Mightybytes recently sponsored the Andersonville Farmer’s Market during Green Week on July 13th with an eco-friendly photo booth that didn't use any paper and didn't break the bank either. Here's how we did it.

The market team gave us room for a fancy banner, but not being a seller of produce or creator of fine quality baked goods, we struggled with the best way to represent ourselves amongst the asparagus and cheese curds. Sure, we’re a green company and all, but what, really, does a digital media firm have to offer market customers?

We thought about giving away free web audits, but that’s lame.  Like super lame. Then we considered creating a game show called ‘Let Me Google That For You’, but weren’t sure we could sustain that across five hours of open market time (and some people might not find it very funny). We tossed around a few other ideas as well, but none really seemed to stick until Bryan came up with the brilliant idea to build a photo booth. “And of course it would have to be a green photo booth,” he said, to which we naturally all agreed. So it was decided.

Katie Delahaye Paine’s book helps businesses go beyond analytics software to measure what’s important to their organization's success.

Comparing measured business performance data with key benchmarks to measure progress over time will often make the difference between an efficient operation that executes strategic tactical plans and one that flies by the seat of its business attire. Measure What Matters: Online Tools for Understanding Customers, Social Media, Engagement, and Key Relationships offers some ideas to streamline your analytics practices.

You have defined goals for your site’s performance and mastered Funnel Paths. Now it’s time to put everything together and measure your site’s performance.

Part three in a series of four, inspired by the book “Measure What Matters: Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships,” by Katie Delahaye Paine.

By using Funnel Paths, you can see exactly how your visitors enter and exit pages on your website.

Part two in a series of four, inspired by the book “Measure What Matters: Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships,” by Katie Delahaye Paine.

Measuring activity on your site means more than just counting the number of views. By setting up goals early on, you can gain deep insights into how your customers or visitors interact with your site.

Part one in a series of four, inspired by the book “Measure What Matters: Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships,” by Katie Delahaye Paine.