Mightybytes - Design Driven Media

5235 N Clark St
2nd Floor
Chicago, IL
60640

P: 773.561.7529
F: 773.561.7548

Category: Marketing

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Mightybytes goes Green! Part 1: What?!

by Travis Chandler

Tim, our fearless leader, is often coming up with ideas to improve our business. When he suggested recently that our company go green, we all cheered.

Perhaps referring to him as fearless is a tad extreme. When I say he's fearless I mean he doesn't fear irrational things, like, oh, cake. He fears no cake. But he does have rational fears, about things like, say, we humans screwing up our environment so badly that poor ol' Mother Earth can't fix herself back up again. And we, his employees, share that fear.

"But what's the first step in going green?" I asked in a trembling, afraid-of-new-things kind of way.

"Take a look at the 'eco-Andersonville Sustainable Business Certification Program Worksheet'" he boomed in a commanding baritone. Baritonally commanded, I did so. Once finished printing the sizable document I shook my fist at the heavens, suddenly realizing the irony of printing out on mashed-up trees a document specifically dedicated to reducing the amount of things we print out on mashed-up trees. Damn. Karma-wise, I deserved to be chopped up into cubes and scattered about the roots of a young sapling as fertilizer.

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The Power of Pull: David Siegel’s Semantic Future

by Tim Frick

David Siegel's book Pull outlines a semantic future that is equally Orwellian and utopian.

I've been wrestling with the semantic web for a while, trying to figure out specifically what it meant for Mightybytes and what it could do for our customers. Focal Press suggested I include information on semantic search in Return on Engagement and that provided the impetus for me to really wrap my head around its admittedly sometimes esoteric concepts. As part of this process, I purchased numerous books on the topic, many of which read like a dissertation and typically put me to sleep after just a few pages (admittedly, most of them were never finished). None put semantic web concepts into as much relevant context as Pull by David Siegel. 

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10 Tips for Return on Engagement

by Stacy

Author Tim Frick shares an exclusive ‘10 Tips for Increasing Online Engagement’ list on the Return on Engagement page on Amazon.com.

Tim shares starting points to help you build credibility and ultimately foster engagement with customers, connections, and community members. The tip list topics include:

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Facebook.me: Mini-blogs

by Stacy

There’s been a lot of hubub about Facebook changes this week stemming from the events of f8, the Facebook Developers conference.

Among these, some of which are live on facebook already are:

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Video and SEO: Transcription Steps

by Travis Chandler

I like trilogies. Indiana Jones, Star Wars, Legally Blonde…
Yeah. I know. Crazy but true. They really made three Legally Blonde movies. Look it up. And before you go telling me there are four Indiana Jones movies, let me tell you that fourth one doesn’t even EXIST as far as I’m concerned. C’mon, Inca cosmonauts? Seriously? What the heck ever.

Anyhoo, trilogies are awesome.  And therefore I add this, a third entry into my newly named “Adobe Soundbooth CS4 Metadata Transcription Trilogy!!!”
In all seriousness, my boss Tim pointed out that I never got round to fully explaining how this wacky and fun transcription business fully relates to SEO. That Tim’s a clever fella. It’s like he’s written about this himself or something (shameless book plug #1).

So! On with the show. In the first entry, we learned the ups and downs of robot transcribers. In the second, we tried it ourselves with absurd, mildly offensive results. In this entry, we’ll go over what you can do with the transcription results to improve the odds of your content needle being found in the digital haystack that is the internet. Read more right around the corner…

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