Category: Business

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Entrepreneurs Unpluggd: Scaling Startups

by Joy Burke

Joy attended this month's Entreprenuers Unpluggd event and returned to work the next morning with gobs of insight to share with everyone, thanks to inspiring talks from the founders of 37signals, Eved and Centro.

Tuesday night I attended one of the most inspiring events I’ve ever been to. Entrepreneurs Unpluggd is an event series created by Stella Fayman, a member of the founding team at FeeFighters, and Tim Jahn, a local Chicago developer, to help (you guessed it) entrepreneurs find inspiration and gain insight into the success of other start-ups. While most events geared toward this type of audience can feel like a boring lecture with very few take-aways, Entrepreneurs Unpluggd events are more like an insightful conversation than anything. They are kept to a smaller audience, and speakers present without slides.

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Google Plus Your World

by Gretchen Klotz

Google's newest merger of search and social is upon us, find out what this means for you.

On January 10, 2012, Google rolled out its latest endeavor to incorporate social aspects directly into its organic search results. This is nothing new to search engine results pages (SERPs), as Bing has been partnered with Facebook for some time now.  However, as the market share leader, Google’s announcement crystallizes the need for a comprehensive social strategy to complement search optimization efforts.

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Five Essentials for a Successful Online Content Marketing Strategy

by Kyle Akerman

Have you decided to invest time and money in an online content marketing strategy but are not sure where to begin? Don’t worry, you’re not alone.

There are many important pieces to a successful content strategy. Let’s simplify things by concentrating on the five most essential actions you need to perform for content strategy success.

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Seven Tips for Better Mind Mapping Sessions

by Tim Frick

Here are seven ways to get the most from your collaborative brainstorming sessions.

Creative brainstorming, mind mapping, ideation—whatever you want to call the process of generating creative ideas to serve the larger purpose of a project or goal—is a critical part of any good process. At Mightybytes, we are always refining our approach and trying new things when we create new web applications and sites for our clients. Here are some ideas that came from planning a recent session for a client using this technique.

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Lessons Learned from Social Dev Camp

by Bill Dagiantis

"You can be the lead dog and get the gorgeous arctic view......or you can see the other's ass”* and five other lessons I learned at Social Dev Camp.

I spent this past (and gorgeous) weekend indoors at DePaul University attending Social Dev Camp in order to learn more about the social web. The event offered two tracks and below you will find the nuggets I pulled together from four of the “Business” track’s presentations. 

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