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Build a Better Holiday Email Campaign: Tips from the Experts at Emma
by Stacy Jones Sutton
Email volume is up 43% in the six weeks before Christmas, according to the Email Experience Council. How will yours stand out in the crowd?
Part One in a Series of Four
First of all, email marketing works. According to the Direct Marketing Association “Email is faster and more affordable than traditional print mail and, by some measures, it offers the best return on investment (about $43 per dollar spent) of any marketing channel.”
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