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Five Tips for Better Email Performance: More from the Emma Experts
by Stacy Jones Sutton
According to the Email Stat Center, a leading repository website of email marketing statistics and research, the industry average email open rate is 22% and the average click-through rate is a mere 5.3%. How do your campaigns stack up?
Part Two in a Series of Four
Our friends at Emma brought these stats to our attention when Mightybytes’ October email newsletter had a 41% open rate and near 48% click-through rate, soaring above industry standards.
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