According to the Email Stat Center, a leading repository website of email marketing statistics and research, the industry average email open rate is 22% and the average click-through rate is a mere 5.3%. How do your campaigns stack up?

Part Two in a Series of Four

Our friends at Emma brought these stats to our attention when Mightybytes’ October email newsletter had a 41% open rate and near 48% click-through rate, soaring above industry standards.

Email volume is up 43% in the six weeks before Christmas, according to the Email Experience Council. How will yours stand out in the crowd?

Part One in a Series of Four

First of all, email marketing works. According to the Direct Marketing Association “Email is faster and more affordable than traditional print mail and, by some measures, it offers the best return on investment (about $43 per dollar spent) of any marketing channel.”

Why three themes are sometimes better than one

We here at Mightybytes always look for ways to make our process better and reuse our knowledge from project to project. Recently this has taken the form of standardizing some of our Drupal theme overrides in a parent theme.

This year's winter batch includes an Imperial Pale Ale and our own custom version of a Brown Ale.

Tis the season, and at Mightybytes that means it’s also beer season! This year we’ve made some changes in our annual brewing adventures, moving on from pre-packaged beer kits used in past years, to recipes from Extreme Brewing by Sam Calagione. Add in our some of our own creative improvisation and holiday Mightybrew 2010 bubbles to life.

So many webfonts! Where to start?

With the introduction of web type services like Typekit, Fonts.com Web Fonts, Web FontFonts, and Typotheque, web designers now have a plethora of options when it comes to fonts for their designs. But not all web fonts are created equal.