Including social sharing options in emails increased click through rates by an average of 7.2% to 8.7% and at least three social sharing options boosted the rate to 11.2%. Is your email performing socially?

These stats are from an are from an article on The Customer Collective, a sales and marketing executives forum site.

Part Three in a Series of Four

Continuing our series from the email marketing experts at Emma, we asked their team for tips on sharing news via social media to drive email marketing success rates.

The tools, tricks and resources that served us best this past year.

Every year, new gadgets are released, software is updated, new social networks try to woo you. Now that the holiday chaos has settled and we’re heading into a productive new year, we wanted to take toll of what we really used last year—and loved so much that we’re still using this year. We asked around the Mightybytes office and found that the best things aren’t necessarily the newest or the flashiest, but the ones that are clean, lean, and solve real problems.

According to the Email Stat Center, a leading repository website of email marketing statistics and research, the industry average email open rate is 22% and the average click-through rate is a mere 5.3%. How do your campaigns stack up?

Part Two in a Series of Four

Our friends at Emma brought these stats to our attention when Mightybytes’ October email newsletter had a 41% open rate and near 48% click-through rate, soaring above industry standards.

Email volume is up 43% in the six weeks before Christmas, according to the Email Experience Council. How will yours stand out in the crowd?

Part One in a Series of Four

First of all, email marketing works. According to the Direct Marketing Association “Email is faster and more affordable than traditional print mail and, by some measures, it offers the best return on investment (about $43 per dollar spent) of any marketing channel.”

Why three themes are sometimes better than one

We here at Mightybytes always look for ways to make our process better and reuse our knowledge from project to project. Recently this has taken the form of standardizing some of our Drupal theme overrides in a parent theme.