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Measure What Matters : Funnel Paths

by Kyle Akerman

By using Funnel Paths, you can see exactly how your visitors enter and exit pages on your website.

Part two in a series of four, inspired by the book “Measure What Matters: Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships,” by Katie Delahaye Paine.

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Measure What Matters: Defining Goals to Get More From Google Analytics

by Kyle Akerman

Measuring activity on your site means more than just counting the number of views. By setting up goals early on, you can gain deep insights into how your customers or visitors interact with your site.

Part one in a series of four, inspired by the book “Measure What Matters: Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships,” by Katie Delahaye Paine.

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2011 NYC - DC Climate Ride: Highlights and Take-Aways

by mightybytes

Team Mightybytes (Tim, Joy, and Steve) recently returned from the 2011 NYC - DC Climate Ride, biking 300 miles over five days to support sustainable solutions and eight environmental organizations.

Yes, our legs and butts are sore, but we have some great take-aways from the trip. Before and during the ride, we learned a lot about each other, how to effectively raise funds using social media tools, and met dozens of sustainability experts who shared their wisdom with us. Here were some of the take-aways.

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Seven Design Principles for Transitioning from Print to Digital Media

by Steven Zeisler

Joy and Tim recently presented at the Chicago Area Adobe User Group monthly meetup on the topic of transition from print to web and digital design, an intimidating prospect for many print-based designers.

Showcasing techniques and lessons learned from past Mightybytes projects, they provided valuable insights to a packed house of enthusiastic art directors, designers, and other industry pros at Ascend Training’s downtown location. Here are some of the take-aways from that presentation.

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