You have defined goals for your site’s performance and mastered Funnel Paths. Now it’s time to put everything together and measure your site’s performance.

Part three in a series of four, inspired by the book “Measure What Matters: Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships,” by Katie Delahaye Paine.

The highly-attended premiere of Creative Mornings in Chicago proves inspiring, thanks to a motivating talk by Jim Coudal, of Coudal Partners

I volunteered this morning to open the door and greet the flood of creatives eager to attend today’s Creative Mornings, a monthly breakfast lecture series currently hosted in five cities across the globe: Zurich, Los Angeles, New York, San Francisco and now Chicago. This was the first one held in Chicago, organized by one of my best friends and industry pro, Mig Reyes, who works for the rockin’ tee-shirt company we all know and love: Threadless. The event is free and open to all creatives looking for some perspective from leaders in the industry. Plus, there’s coffee and breakfast for all!

A new weekly summer tradition starts at the office.

This week we started something new: Lunch-n-Learn Thursdays. If the first installment of this new tradition is any indication, Thursday lunches should be a fun—and tasty—time at Mightybytes.

By using Funnel Paths, you can see exactly how your visitors enter and exit pages on your website.

Part two in a series of four, inspired by the book “Measure What Matters: Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships,” by Katie Delahaye Paine.

Measuring activity on your site means more than just counting the number of views. By setting up goals early on, you can gain deep insights into how your customers or visitors interact with your site.

Part one in a series of four, inspired by the book “Measure What Matters: Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships,” by Katie Delahaye Paine.