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Lunch-n-Learn 5: A Visit from the Commissioner

by Tim Frick

The former City of Chicago Commissioner of Environment paid us an impromptu visit for last week’s lunch.

Tim whipped up a peach gazpacho sourced from our friend (and Mightybytes client) Terry Walters’ Clean Start cookbook alongside a three quinoa salad with tomato vinaigrette and seared vegetables. The learning topic du jour was—naturally, given our guest—sustainability and the state of environmentalism in Chicago.

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Five Entrepreneurial Lessons From Brewing Craft Beer

by Rob Lynch

Celebrating Mightybrew’s Three Beer Anniversary and the Opening of Brew Camp. Let’s Make Beer!

Three years ago, we invited Jared Saunders, founder of Little Green Cube and expert craft brewer, to teach us how to brew our own beer. Rather than send holiday cards, we thought it would be cool to share our homemade brews with clients and friends. And naming the beers and developing labels showcased our creativity. Mightybrew was officially born. We even won some awards on those early efforts.

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Lunch-n-Learn 4: Fritters and Analytics

by Jeff Livorsi

Lunch-n-Learn number four was a scorcher inside and out.

Our fourth Lunch-n-Learn Thursday took place on the hottest day of the year so far. Bryan whipped up a salad and some excellent summer squash vegetable fritters with white mushroom sauce while Tim shared his notes for an upcoming workshop for the Arts and Business Council of Chicago on website analytics and social media metrics.

Keeping with the theme of purchasing the majority of our items at the Andersonville Farmers Market, Bryan rustled up a fantastic vegetarian meal, leaving our kitchen 90 degrees and smoky (thanks electric stove), while it was 400 degrees outside with almost 100% humidity. After we ate, Tim gave an informative demonstration on using Google Analytics and social metrics tools to glean actionable business information from your online presence. Here’s what went down…

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Twelve Tips for Improving Website Performance and Increasing Engagement

by Rob Lynch

Tim Frick and Joe Grossman, creative director for Jell Creative, provided tips and tricks for improving search engine optimization and online engagement as part of Harris Theater’s Learning Lab on Thursday, July 14th.

Joe’s presentation to an audience of Chicago-area performance organizations focused on the importance of how companies appear online and continually auditing one’s website to improve search engine optimization while Tim focused on content strategy, social media engagement, and measurement.

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Creative Process in Action: How to Build a Green Photo Booth for Under $250.00

by Tim Frick

Mightybytes recently sponsored the Andersonville Farmer’s Market during Green Week on July 13th with an eco-friendly photo booth that didn't use any paper and didn't break the bank either. Here's how we did it.

The market team gave us room for a fancy banner, but not being a seller of produce or creator of fine quality baked goods, we struggled with the best way to represent ourselves amongst the asparagus and cheese curds. Sure, we’re a green company and all, but what, really, does a digital media firm have to offer market customers?

We thought about giving away free web audits, but that’s lame.  Like super lame. Then we considered creating a game show called ‘Let Me Google That For You’, but weren’t sure we could sustain that across five hours of open market time (and some people might not find it very funny). We tossed around a few other ideas as well, but none really seemed to stick until Bryan came up with the brilliant idea to build a photo booth. “And of course it would have to be a green photo booth,” he said, to which we naturally all agreed. So it was decided.

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