Small Giants outlines a refreshing trend of what its author calls ‘a new class of great companies’ who have consciously chosen a way of business that embraces notions of profitability and in some cases employee profit sharing while maintaining an equal focus on other non-financial priorities such as community service, being the best at what you do, embracing life/work balance, and creating a great place to work. By remaining privately owned and thus not beholden to the bottom line needs of shareholders, these companies have replaced the rapid growth cycle so common in corporate America with a set of characteristics that makes them truly unique in today’s business landscape. These are what Bo Burlingham refers to as small giants.

It seems like everybody and their mother is writing some kind of article about CS4. Being that I’m particularly susceptible to peer pressure, I’ve decided to chime in as well.

Yes, I’m half lemming. No, I do not prize my individuality. Yes, I would jump off a bridge if my friends did too. Just like in Lost Boys. So sue me.