MBlog - The Mightybytes Blog | Mightybytes

Posted on 10.27.08

Digital Marketing Series: Tip #6

by Tim Frick

Tactic: Use online tools like TubeMogul or blip.tv to easily distribute your video content across multiple community-based video sharing sites. Why It Works: These sites make it easy for users to distribute content to a variety of destinations with just a few clicks. As long as you have accounts with the supported partner sites uploading a video and distributing it is a simple and painless process that involves filling in a few forms and clicking the upload button. Once the video…

Posted on 10.27.08

Digital Marketing Series: Tip #5

by Tim Frick

Tactic: Use RSS to aggregate your content across multiple sites and allow users to subscribe to your content feed. Why It Works: RSS (Really Simple Syndication) is another way to quickly and easily distribute your content across multiple sites and directly to users via web, mobile and desktop-based software, typically called aggregators or readers. RSS works on the premise of converting your content to a standardized XML-based feed that can then be consumed by sites and software that support the format.…

Posted on 10.12.08

Digital Marketing Series: Tip #4

by Tim Frick

Tactic: Implement an educational email campaign (not one that is filled with thoughtless marketing messages). Why it Works: As long as you provide content that your subscribers can use or that they find thought-provoking you shouldn’t have to worry about your newsletter being considered junk or spam. An occasional ‘hey look what we did’ marketing message is fine, but for the most part newsletters work better when they meet the information needs of those to whom they are sent. Services such…

Posted on 10.09.08

Terrible Timing

by Tim Frick

Terrible Spaceship, an ‘ambient synthetic horror pop’ ensemble comprised of Bumpus members and folks from Mightybytes performed their very first show at Martyrs in early September. The experience was a well-received sensory overload of music, performance and synced video clips that captured audience attention and got the crowd moving. The show gave us an opportunity to experiment with triggering visuals and creating real-time motion graphics on-the-fly using an M-Audio Trigger Finger and new software from Arkaos called Grand VJ. Tools of…

Posted on 10.09.08

Portfolio Teardown

by Whit Nelson

Flash is amazing. For years it has allowed programmers to do what was impossible in the browser. When it comes to games, rich media, and specifically video, it has been eating HTML and JavaScript’s lunch for years. No longer. With improvements in JavaScript speed, the creation of browser agnostic libraries to simplify development, and the wide adoption of AJAX for asynchronous communication, it would seem that JavaScript is back. For a digital media company like Mightybytes, finding the right tool can…