Social media provides nonprofits with an excellent set of marketing tools for those on a budget, but maintaining engagement in a cost effective manner over the long haul can be fraught with challenges.
Tim Frick leads a three-hour training workshop designed to teach nonprofits how to optimize social media best practices at the Community Media Workshop event, Using Social Media to Build Awareness.
Thursday, Sept. 16
9:00 a.m. – 12:00 p.m.
Community Media Workshop @ Columbia College
Location: 218 S. Wabash – Room 716 (Columbia College Building)
Parking lot across the street or next door.
El Stop on Adams and Wabash – Green, Brown, Purple, Orange and Pink Lines all stop there.
Mac users: If you are bringing a Mac laptop, please bring an adapter.
Tim provides an advanced look at social media optimization and demonstrates best practices for engagement and digital marketing to:
- create content strategies
- align digital communications with your website
- create successful social media profiles
- raise awareness of your organization
- build your audiences
- engage your audiences
- market your services
The workshop is based on Tim Frick’s book Return on Engagement: Content, Strategy, and Design Techniques for Digital Marketing.
In this workshop you will learn:
- What is engagement, and how to get a return on it?
- How to use social media tools to communicate, converse, and connect with news and existing audiences to move them to action.
- Tools and techniques for online content creation, marketing and measurement
If you want to find out more information, Tim discusses two common misconceptions by nonprofits and social media in the article, Find your Social Media a-ha moment on the Community Media Workshop blog.