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RFID Journal Article

Journalist Claire Swedberg recently covered one of our Shedd Aquarium projects for RFID Journal. The article, titled 'Aquarium puts RFID on Its Ocean Floor', outlines the challenges and creation process for one of the kiosks inside the Shedd Explorer submarine exhibit. The kiosk uses RFID technology to drive animated content within the submarine. Kids use a mechanical arm to pick up items such as shells and rocks off a simulated ocean floor. Radio frequency ID tags embedded in each object send signals to the kiosk, which then displays animated content for that item inside the sub. Details of working with the RFID reader, embedding tags and the challenges of getting Flash content to recognize tag IDs are described in interviews with Tim Frick and our client at Shedd, Tynnetta Qaiyim.

RFID Journal was the world's first independent media company devoted solely to radio frequency identification and its many business applications. Now in its sixth year, RFID Journal is by far the world's leading source of RFID news and insights. 

Read the RFID Journal article >>