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Return on Engagement
Return on Engagement was delivered to Focal Press about six minutes before 5:00 pm on Thursday, February 4, 2010 (but who's counting?).
Just a few hundred words shy of 100,000, this digital marketing tome is due out on early June, 2010 and will be available from Amazon and other online booksellers. Here's the product info Focal Press posted to the book's Amazon page:
"Achieve the return on engagement that you seek with integrated strategies for honing and maintaining online relationships through personal interaction and engaging digital content. You get specific techniques for web page optimization, credibility-based design, keyword targeting, guerilla video, content dissemination through RSS feeds, and more. Integral tools such as content management systems, blog software, analytics, browser extensions and API's are also covered in great detail. Arranged into three sections—Strategy, On-Site and Off-Site—the book is a comprehensive resource for integrating these methods into your business and marketing workflow for concrete results."
Return on Engagement features:
- Detailed real-world examples of companies and organizations who have implemented these techniques and reaped the benefits.
- Hands-on tutorials with screen grabs that cover how to use many of the digital marketing tools outlined in the book.
- Companion website that includes code snippets, links, resources, RSS feeds, profiles, community interaction, and more.
See the entire Table of Contents for detailed chapter information.
Get tips and news about the book and its digital marketing topics on the ROE Facebook page.
Order your copy now from Amazon's Return on Engagement page. >>