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Presentation: Going Mobile: What’s best for my business?
In 2010, internet access via mobile devices surpassed 50% of all online traffic.
Mobile apps and mobile websites have been game-changers for many businesses, but how do you decide which might be right for your own organization?
The University of Chicago Booth School of Business, Consulting Roundtable presents this free session on mobile marketing. The mission of the Roundtable is to help Chicago alumni and a broader community of marketing professionals learn more, meet other colleagues, and solve marketing issues.
Learn more about this event.
Tim will lead this presentation which covers how to make educated, business-specific decisions regarding the constantly evolving world of the mobile medium. We will discuss marketing opportunities, trends, technologies and considerations for creating content-in-context to the platform on which it is delivered.
Date
Monday, January 31, 2011
Schedule
- 6:00 - 6:30 Registration—Networking and Cash Bar
- 6:30 - 8:00 Program
- 8:00 - Cash Bar Re-opens
Place
Gleacher Center
Room 600
450 N Cityfront Plaza Dr.
Chicago, IL
Session Details
Going Mobile: What’s best for my business?
Framing this discussion will be a comparison of mobile applications versus web applications optimized for mobile devices (smartphones, tablets, etc.) and when it might be appropriate to use each. We will present several cases of businesses using these tools effectively and round out the session with a set of actionable tasks that you can use to create the most direct and effective roadmap to a mobile future for your company or organization.
Tim is also currently on the steering committee for MobileAppEx, an upcoming B2B trade show and conference dedicated to bringing business end-users to developers, service providers, distributors and hardware manufacturers in the mobile space.
Discounted Parking
Chicago Booth has arranged with the AMC Theater-River East Self -Parking Garage to provide discounted parking:
300 East Illinois Street (AMC Theater-River East Self Park Garage)
$6.00 after 3:00pm
Download this Presentation (1 MB zip file)