The challenges of marketing a socially responsible business will be covered during this panel discussion at the UIC Innovation Center, February 10th.
UIC’s Liautaud Graduate Marketing Association and Net Impact will present a panel on conscious communication, which will cover best marketing practices for sustainable and socially responsible businesses. The panel will discuss challenges that accompany marketing a socially responsible business or organization and the unique set of skills and demands necessary in the always evolving field of marketing. Topics pertaining to the following will be addressed:
- non-profit work
- sustainable organizations
- green companies
- marketing content strategy and analytics
- social media effectiveness
- trends in industry resources and tools
In addition to Tim showing out for Mightybytes, representatives from the following organizations will also be on the panel:
Panelists will answer questions posed by UIC professor Cheryl Nakata relating to trends, resources, tools and strategies used to raise awareness for their respective businesses and organizations.
Marketing for Non-Profit and Sustainable Organizations
UIC Innovation Center
1200 W. Harrison St., Chicago
Friday, February 10th
6:00 p.m. to 8:00 p.m.
This event is free to UIC students, faculty, and staff. Non UIC-affiliated guests: $5.00.
Light refreshments, beer, and wine will be served. (ID’s will be checked)