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Content Strategy: You’re Soaking in It Workshop at UXMad
Mightybytes represents at UXMad alongside our good friend and UX maestro Russ Unger.
UXMad is a three day user experience conference that will highlight the experiential, effectiveness and meaningful value brought to today’s interactive design. Twenty-one sessions feature speakers of the UX community and allow visitors to Madison, Wisconsin a chance to relax, engage and refresh.
Content Strategy Session Details
Presenters Tim Frick and Russ Unger will discuss how content strategy forms the basis of all elements in a digital project and how collaborating at key touch points during a project’s life cycle—analyzing keywords, building sitemaps, designing interactions, and so on—will get marketers, UX teams, and clients on track to creating digital products that thrive.
The presentation will walk participants through a content strategy-influenced process and provide a how-to guide content strategy equipped with the tools that are needed to achieve success.
Some of this session’s key learning objectives include:
- Defining content strategy’s role in an organization or project
- Where do content strategy and UX overlap?
- Maintaining marketing goals throughout the content life cycle
- Methodologies for assessing content performance
- Maintaining content strategy over time
For more information or to register for UXMad check out the conference registration page.