Mightybytes - Design Driven Media

5235 N Clark St
2nd Floor
Chicago, IL
60640

P: 773.561.7529
F: 773.561.7548

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Using Social Media Workshop 9.16.10

Social media provides nonprofits with an excellent set of marketing tools for those on a budget, but maintaining engagement in a cost effective manner over the long haul can be fraught with challenges. Tim Frick leads a three-hour training workshop designed to teach nonprofits how to optimize social media best practices at the Community Media Workshop event, Using Social Media to Build Awareness.

Thursday, Sept. 16

9:00 a.m. - 12:00 p.m.

Community Media Workshop @ Columbia College

Location: 218 S. Wabash - Room 716  (Columbia College Building)

Parking lot across the street or next door.

El Stop on Adams and Wabash - Green, Brown, Purple, Orange and Pink Lines all stop there.

Price: $95

Register now>>

MAC Users: If you are bringing a Mac laptop, please bring an adapter.

Tim provides an advanced look at social media optimization and demonstrates best practices for engagement and digital marketing to:

  • create content strategies
  • align digital communications with your website
  • create successful social media profiles 
  • raise awareness of your organization 
  • build your audiences
  • engage your audiences
  • market your services

The workshop is based on Tim Frick’s book Return on Engagement: Content, Strategy, and Design Techniques for Digital Marketing.

In this workshop you will learn:

  • What is engagement, and how to get a return on it?
  • How  to use social media tools to communicate, converse, and connect with news and existing audiences to move them to action.
  • Tools and techniques for online content creation, marketing and measurement

If you want to find out more information, Tim discusses two common misconceptions by nonprofits and social media in the article, Find your Social Media a-ha moment on the Community Media Workshop blog.

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Announcing Mobile App Expo in Chicago

International trade show and event company Koelnmesse has announced MobileAppEx, a Mobile App and Business Solutions Expo that will take place in Chicago June 27-29, 2011 at Navy Pier. The event will showcase services and products of mobile app developers, ad networks, agencies, content providers, systems integrators, manufacturers, networks, and more. There will be two main conference tracks: @Dev and @Biz, each offering unique, interactive opportunities to share ideas, discover best practices, and network with industry associates. Numerous other activities, contests, and sessions are in the works as well.

Tim is co-chairing the arts and culture committee with Melanie Adcock and will be helping to coordinate several arts-related events and exhibits as part of the conference. The first Arts and Cultural outreach committee for MobileAppEx will meet Saturday July 24th at 2pm in the Chicago Art Department Gallery. This is the same gallery that was featured in the New York Times earlier this year for their exhibit entitled iPhone Therefore i Art. The gallery is located at 1837 South Halsted Street, in Chicago. 

Please feel free to come to this meeting and/or suggest it to other organizations that may have an interest in participating. We are looking for non-profit and arts and entertainment organizations who have an interest in creating mobile themed or related events to be co-produced by MobileAppEx or acting as a supporting organization to the trade show. We are looking for Chicago focused non-profits, tourism and arts and entertainment entities for this meeting. Preferably we would like to work with people who have coordinated events before and have a sense of what it takes to coordinate large projects successfully.

If you have a great idea for how mobile content and apps could be used in the name of arts and culture as part of this event, but cannot attend the first meeting, please drop us a line via our contact form.

For more information on MobileAppEx, check out their site at http://www.mobileappex.com

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Andersonville Green Week Events: July 17 and 18

Mightybytes is a proud co-sponsor of two significant film screenings as a part of Andersonville Green Week, a celebration of living green by its residents and businesses. Take part in food tasting, kids activities, tours, demos on composting and more. The entire week is filled with things to do, ways to help, and educational information on how we can take better care of our world.

Join us at these screenings during Green Week about agriculture, water and air toxicity.

Click to see more details on each event.

 

Chicago Theatrical Premiere:

GASLAND: A Film by Josh Fox

Special Jury Prize Winner - Sundance Film Festival 2010

"The largest domestic natural gas drilling boom in history has swept across the United States. The Halliburton-developed drilling technology of "fracking" or hydraulic fracturing has unlocked a "Saudia Arabia of natural gas" just beneath us. But is fracking safe? When filmmaker Josh Fox is asked to lease his land for drilling, he embarks on a cross-country odyssey uncovering a trail of secrets, lies and contamination."

When: Friday, July 16, 8:00pm

Where: Chicago Filmmakers

5243 N. Clark St.

Chicago, IL

 

Highlights of Sustainable Agriculture in the Media and Film

Free from Harm is staging this multimedia event: a montage of footage from some of the leading films and non-profits of our time.

When: Saturday, July 17, 7:00pm - 9:00pm

Where: Mary's Attic, 5400 N. Clark St., 2nd floor

Chicago, IL

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Return on Engagement Press Release

CHICAGO, June 8 /PRNewswire/ -- Thanks to the rise of social media, web 2.0, blogs, mobile apps, and about a thousand other tools that help people collaborate, optimize, connect, communicate, market, and engage, there are more ways to conduct business online than ever. Rather than wasting money on dull, one-way advertising-based broadcasting though, businesses can use these tools to build more meaningful, long term, mutually beneficial relationships with their customers. Tim Frick's Return on Engagement provides a tangible set of guidelines, tools and techniques to foster relationships with the potential to drive targeted site traffic, build customer communities, and ultimately exceed business goals.

Each of the book's four sections — Strategy, On-Site, Off-Site, and The Return — provides a comprehensive breakdown of available tools, techniques with which to use them, and contextual descriptions that answer the important questions of how, when, where, and perhaps most important, why businesses might want to implement some of these tools into their own production and marketing mix. In addition to learning lessons from personal experience, the book also provides real world case studies profiling people and companies that have had measurable success implementing these various approaches. The companion Web site, www.returnonengagement.net, offers code snippets, links, resources, RSS feeds, profiles, community interaction, a free bonus chapter on mobile media, and more.

Tim Frick is the founder of Chicago-based Mightybytes, a creative firm started in 1998 that builds design-driven media, technology and marketing solutions for a wide variety of corporate, education, arts, and not-for-profit clients. Mightybytes won thirteen industry awards for their work in 2008, another fifteen awards in 2009, and has already received a handful of awards in 2010. Tim regularly speaks at conferences and seminars and is also the author of Managing Interactive Media Projects from Cengage Learning (formerly Thomson-Delmar Learning).

Focal Press is a leading publisher of media technology books, publishing essential resources for professionals and students in digital projects, new media and distribution technologies, mass communications, and more.

"With all the hoopla about social media like Twitter, many people are missing a huge opportunity to engage their market through online media that have been around a while: The Web, blogs, video, and more. Tim Frick shows you how to grow your business by intelligently focusing on the less hyped but much more important ways to reach your buyers." 

- David Meerman Scott, bestselling author of The New Rules of Marketing & PR, now published in 24 languages

"...applies pragmatic, results-oriented marketing best practices to the wild west of content strategy and social media. Tim's book will be a valuable asset to any organization wanting to quantify success from their investment in new media."

- Kevin Potts, Creative Director and author of Web Design and Marketing Solutions

Available June 7, 2010

  

337 pages

  

978-0240812830 paperback $29.95

  

Web / Interactive Design 

  

Focal Press

 

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2010 Award of Excellence

The 16th Annual Communicator Awards honored two of our recent projects as winners of the Award of Excellence. This award, their highest honor, is given to those entries whose ability to communicate puts them among the best in the field. The Communicator Awards is sanctioned and judged by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from a "Who's Who" of acclaimed media, communications, advertising, creative and marketing firms. Our work on the following projects was selected from over 7,000 entries from across the U.S. and around the world:

Our site for Arts Engagement Exchange also recieved the 2010 Hermes Creative Award. 

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